FUNCTIONAL FEATURES OF MODERN ENGLISH AUDIOVISUAL ADVERTISING MOVIE DISCOURSE

Authors

  • D.Yu. Fekete

Keywords:

discourse, advertising discourse, movie advertising discourse functions

Abstract

The article seeks to determine the basic (global) and secondary (local) functions of modern English audiovisual advertising movie discourse as well as to analyze their realization features in the discourse.

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Published

2016-11-28

Issue

No. 4 (2016): Scientific Bulletin of KSU Series Germanic Studies and Intercultural Communication

Section

СЕКЦІЯ 2 МІЖКУЛЬТУРНА КОМУНІКАЦІЯ