FUNCTIONING OF THE TERMINOLOGICAL FIELD “TOURISM” IN THE ENGLISH GUIDEBOOKS

Abstract

The article outlines main aspects of study of the English tourism terminology, in particular, functional. General specific features of the English guides and peculiarities of tourism terms functioning in them have been viewed in the article. The aim of our work is to consider the functioning of the English tourism terminology in guidebooks to Ukraine. The researches based on the materials of these English-speaking guides online: World Travel Guide and Travel to Ukraine (the Official Travel Website and Guide to Ukraine). In linguistics a guidebook is considered a kind of tourist discourse genre. Characteristic features of tourist guides are a high degree of generalization, precision, information and impersonality. The main functions of guides are informative (presenting factual information) and advertising (creating a positive image of a specific tour is site that aims to interest potential tourist on his visit). These features influence the choice of vocabulary of travel guides. Several micro fields are presented in the English tourism terminology. They are organization of tourism, accommodation,
transport, food, leisure time. Implementing promotional and informational functions as contributes to polycode nature of the guide – the presence of illustrations, on the one hand, renders factual information (various maps) on the other – helps to create a high positive image of a particular object (photo).