COMMUNICATION IN THE COMPANY: THE BRAND-LINGUAL ANALYSIS

Authors

  • O.V. Sardak

Keywords:

culture of communication, communication, brand-linguistic description, language-cultural aspect

Abstract

The article deals with the analysis of the brand-lingual features of the communication in the company. The analysis refers to the type of communication, which is used in the worldwide company „AIDA Cruises“. The focus of this research is linguocultural aspect of the chosen mark.

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Published

2018-03-26

Issue

No. 1 (2018): Scientific Bulletin of KSU Series Germanic Studies and Intercultural Communication

Section

СЕКЦІЯ 3 МІЖКУЛЬТУРНА КОМУНІКАЦІЯ