PUBLIC SERVICE ANNOUNCEMENT AS A POLYCODE TEXT: TRANSLATION CHALLENGES AND SOLUTIONS

Authors

  • N.V. Kozhemiachenko

Keywords:

microtext, non-verbal element, polycode text, public service announcement, translation strategy, verbal element.

Abstract

The article deals with the study of peculiarities in translating the public service announcement from English into
Ukrainian with considering the polycode character of such texts and their pragmatic aim. The analysis of public service
announcements proves the coherent integrity of verbal and nonverbal semantic codes. Also, basic translation strategies
were chosen as relevant for such kinds of texts.

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Published

2018-03-27

Issue

No. 2 (2018): Scientific Bulletin of KSU Series Germanic Studies and Intercultural Communication

Section

СЕКЦІЯ 2. ПЕРЕКЛАДОЗНАВСТВО