NEOLOGISM AS A LINGUISTIC PHENOMENON IN MASS MEDIA

Abstract

This article is devoted to the study of neologisms in modern English-speaking youth press of the late XX – early XXI century within the pragmalinguistic research paradigm, the essence of which lies in the transfer of interests of the researchers from the objects of cognition to the subject. The article reviewed theoretical background of the study of neologisms, determined the communicative pragmatic basis for the study of journalistic discourse and analysed the originality of modern English-speaking youth press.