CULTURAL VALUES IN CROSS-CULTURAL COMMUNICATION

Abstract

The paper is focused on the contrastive analysis of cultural values in the ST and the TT аnd on the ways of their transference. Etymologically the nominations may be common, but different components of the lexical meaning may be actualized due the ethnic, social and cultural features of the speakers. The translators choice of the means is aimed to retain the author’s original meaning and make it understandable for the reader of the translation.