PRAGMATIC DIMENSION OF CROSS-CULTURAL SEMIOSIS

Abstract

The article provides an insight into the notion of cultural semiosis. It is postulated that the cultural mechanism of transforming information into text is but another definition of semiosis. The article also provides argumentation to support the belief that cross-cultural semiosis is based on cultural schemata in the context of differences of lingual communities’ basic experiences. The study of differences in expectations based on these cultural schemata is viewed as a part of crosscultural pragmatics.