SYMBOLIC CONTEXT OF THE TEXT IN TRANSLATIONAL PERSPECTIVE

Abstract

The article highlights the results of the investigation of the concept of symbol and its basic characteristics. The case study is the review with the accent to its semiotic structure and language as a culture bearer. In the result of the theoretical overview, a brief comparative analysis of the American and Ukrainian mass culture’s interview was conducted. Several differences in those two semiotic systems were revealed. The article presents the conclusion about the possibility of this
differences overcoming and adequate transcoding in translation.