PARADIGM OF GENDER STEREOTYPES IN THE LANGUAGE WORLD

Abstract

Gender and stereotypes are deeply interrelated. On the one hand, linguistic methods allow revealing gender stereotypes in the text structure. But on the other hand, the analysis of gender factor in language makes it possible to explore how language devices differ – lexical, word-formative, and synthetic – depending on the role of gender stereotypes. Gender stereotypes are culturally and socially conditioned ideas about the characteristics, attributes and norms of behavior of both sexes and their reflection in а language.