METAPHORICAL MODEL “BROTHER” IN THE RUSSIAN MEDIA DISCOURSE

Abstract

The article describes the features of the linguistic conceptualization of russian-ukrainian relations on the material of russian mass-media texts. The analysis of texts on relevant topics made it possible to identify the following metaphorical models that are used in the description of the russian-ukrainian relations: 1) “brothers”; 2) “neighbours”; 3) “partners”; 4) “friends”; 5) “spouses”. In this article we focus on the consideration of the model “brothers”. This metaphorical model is
considered as part of a complex system of conceptual frameworks presented in a frame FAMILY, which is almost completely verbalized in texts devoted to the russian-ukrainian relations in this discourse. In addition, as a result of the analysis, it was possible to identify some of the peculiarities of this model: 1) a metaphor “brothers” tends the change of axiological vector (carnivalization), which in turn indicates its important place in the system of metaphorical simulation of the russian language consciousness; 2) value paradigms relationship undergoes an “ideological correction”; 3) ambivalence metaphorical models (“brothers”/“partners”) indicate conflicting installations subject assessment in the russian mass media discourse.