DISCOURSE STRATEGIES AND TACTICS IN THE UNITED NATIONS POSITIVE IMAGE CONSTRUCTION

Abstract

The article deals with the research of “discourse strategy” and “discourse tactics” in respect of various approaches available in modern linguistics. It points out that discourse strategies and tactics serve as means of UN positive image formation within English media-discourse. The analyzed and arranged theoretical basics have a key role in the development of discourse strategies and tactics classification that makes up a ground for the construction of international organization positive image in mass-media informative articles.