ACTUALIZATION OF GENDER STEREOTYPES IN THE PUBLICISTIC DISCOURSE

Abstract

The article deals with the opposition male / female as one of the most important cross-linking element in the human culture. At the research is defining the notion of social, gender, cultural and speech stereotypes; discovering the nature of explication male / female gender stereotypes in Russian publicistic discourse; examines the stereotypical models which can be productive for conceptual analysis of male / female: job, business, profession; women's/men's happiness; a real woman / a real man. The newspapers subcorpus data of National Corps of Russian language were used as a source of linguistic material.