COMMUNICATIVE AND PRAGMATIC ASPECT OF GREEK TELEVISION ADVERTISEMENT

Authors

  • O.O. Tyshchenko

Keywords:

communicative, pragmatic, television advertisement, advertising text, pragmatic attitude

Abstract

The article deals with the peculiarities of Greek television advertisement in the communicative and pragmatic aspects. The views of researchers within the outlined issues are analysed. The specificity of communicative and pragmatic attitude of Greek television advertisement is defined.

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Published

2017-02-27

Issue

No. 1 (2017): Scientific Bulletin of KSU Series Germanic Studies and Intercultural Communication

Section

СЕКЦІЯ 2 МІЖКУЛЬТУРНА КОМУНІКАЦІЯ