THE PECULIARITIES OF THE USE OF TERMINOLOGY IN THE ENGLISH ADVERTISING TEXTS (BASED ON THE ADVERTISEMENT OF ELECTRONIC GOODS FROM INTERNET SITES)

Authors

  • S.V Dereha

Keywords:

advertising text, scientific and technical terminology, computer terms, functions of terms, impact of advertising.

Abstract

The paper deals with the peculiarities of the functioning of scientific and technical terms in advertising texts of electronic goods. Also, the functions of terms in advertising and their use as lexical means of the advertising impact are considered.

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Published

2019-04-08

Issue

No. 3 (2017): Scientific Bulletin of KSU Series Germanic Studies and Intercultural Communication

Section

СЕКЦІЯ 2 МІЖКУЛЬТУРНА КОМУНІКАЦІЯ